Archive for the 'Social Networks' Category

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Annonymity and Secrets Online: Postsecret on Facebook

Published by Taylor on June 8, 2008 in Facebook, Privacy and Social Networks. View Comments

I’ve been reading Postsecret regularly for a few years now. I always get excited when a new batch of secrets pops up in my Google Reader window on Sundays. For those who don’t know, Postsecret is a community art project of sorts consisting of anonymous postcards mailed to the curator (for lack of a better term), Frank Warren. Warren picks out about 20 postcards from the week’s mail and posts scanned images onto the Postsecret site every Sunday. The postcards detail secrets ranging from hysterical to neurotic; tragic to troubling. Warren has produced a series of books filled with Postsecret postcards, and regularly speaks at college campuses about the unique project.

Recently, Warren started a Facebook page for the Postsecret project. Every week, he posts a photo album full of new secrets (beyond what’s posted on the blog), and (unlike on the Postsecret blog, where commenting is disabled) many Facebook users comment on the postcards.

This week on Facebook, Warren posted a single secret–one anonymous contributor’s list of “Secrets I Have Never Told To Men I Know.” He then challenged Facebook users: “What are your secrets? Write your list here [...]” Many comments followed, and things got pretty interesting.

One of the constant characteristics of Postsecret has always been the anonymity of submitted secrets. Part of why Postsecret is compelling is that readers generally know nothing about the source of wild or painful secrets. And yet, on Facebook, many readers chose to share secrets with their name and affiliation (High School/University, or location) in the open. I was surprised by what I read in the 2,100+ comments (2,141 as I’m writing this) that accompanied the original secret.

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Social Media Explained With Ice Cream

Published by Jarred on May 30, 2008 in Social Networks and Web 2.0. View Comments

Common Craft has done it again, this time with an excellent video explaining social media. Watch this video if you don’t understand social media, or if you like ice cream:


No relation between me and “Jarret.”

Since we’ve been lame again this week, I thought I’d share it here instead of in the sidebar. We’re running out of excuses, I know. GRE, LSAT, work, travel. Such is life. Bear with us!

Is FriendFeed Doomed?: Jarred Guest Posts at SarahInTampa.com

Published by Jarred on May 20, 2008 in Blogging, Computing, Data Portability, Facebook, Google, Social Networks, Tropophilia and Web 2.0. View Comments

Jealous of Taylor’s recent gig as a guest poster, I decided to accept an open call for contributors made by Sarah Perez for her excellent blog sarahintampa.com. Sarah regularly blogs for ReadWriteWeb — one of the preeminent resources for technology news and analysis on the web . Thanks to Sarah for letting me jump in!

My guest post talks about how FriendFeed is going to encounter enormous, if not deadly, pressure from the recently launched Facebook Connect and Google Friend Connect initiatives.

Facebook and Google realize that people are tired of filling out profile after profile, uploading user picture after user picture, connecting to friend after friend… on site after site after site. In “the real world”, we have one social graph of our friends and one identity. Both are centrally located in our brain. We block and expose different facets of our identity to different parts of our graph. This is how the web should, and will, work. Google and Facebook want to be our digital, social brains. [...] When you visit a website, you’ll no longer have to create your identity — Facebook or Google will load it for you. You’ll be able to concentrate on leveraging your identity in the context of the website you’re visiting and the services it provides.

What does that have to do with FriendFeed? Well you’ll have to head to Sarah’s blog to find out!

Attention Invesment

Published by Jarred on May 19, 2008 in Blogging, Business, Microfinance, Philanthropy Online, Social Networks and Web 2.0. View Comments

Your Attention, Pretty Please?

In March 2007, Alex Iskold wrote about the emergence of the “attention economy”, a marketplace “where consumers agree to receive services in exchange for their attention.” The always-on nature of digital media has increased the scarcity of human attention, and in turn has increased its value. To put it concretely: the more time a company can get you to spend on their website, the more ad revenue they can potentially earn or the higher the likelihood that you’ll purchase one of their products.

I mention the attention economy not to wax theoretic about it, but to share my personal struggle with choosing how to invest my attention. I’ve been thinking a lot recently about the purpose of all this technology reading and writing that I do. I enjoy thinking about the topics that I regularly cover. The evolution of web 2.0 and social network is fascinating to me, and it plays well to my geek tendencies. But my brain has been flirting recently with what bloggers have started to call “social media fatigue,” an exhaustion resulting from the overexposure to and overanalysis of those topics.

There’s Hope

However, my passion for social media was reinvigorated last week when I was directed to a web page where a friend was raising money to support her marathon run in honor of her college roommate’s struggle with cancer. I put the link up in my Gmail status and sent an email to some of my fellow classmates to let them know about it. Though I certainly can’t and wouldn’t claim to have made a huge impact, I think a few of the donors that day decided to act because of that simple message and link from a friend. By the end of the day, my friend had raised several hundred dollars, and as of today she has raised over $1,000 from over 25 donors.

Though the story is not unique or especially exciting, it brought home for me how much potential there is for social media. So much good can be done! And people create applications on Facebook that allow you to… throw sheep? Give each other cupcakes? Come on! Luckily, some people have caught on.

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Scaled Automation: Google and Facebook Start To Connect Your Dots

Published by Jarred on May 12, 2008 in Data Portability, Facebook, Google, Privacy, Social Networks and Web 2.0. View Comments

A few weeks ago I wrote about Google’s baby step into the social networking game, when it announced it was testing social features in its branded start-page, iGoogle. In an attempt to be a blogger rock star (hah!), I coined the term “scaled automation” to describe the web giant’s approach to this arena. In a nutshell, it combines Google’s penchant for automatically interpreting your social graph (“automation”) with its “long-tail” philosophy of breaking down barriers to the flow of information across the entire web (“scaled”).

To its credit, Facebook — the reigning champion of social networking — picked up on the “scaled” trend and announced Facebook Connect last week. This new feature will serve as a gateway to Facebook’s so-called “walled garden” of social graphs. Websites external to Facebook will be able to offer users the option of logging in using their Facebook credentials. Additionally, users can port some of their social graph data (friend connections, photos, etc.) to those external websites. From the Facebook Developers’ Blog:

Developers will be able to add rich social context to their websites. Developers will even be able to dynamically show which of their Facebook friends already have accounts on their sites. [...] As a user moves around the open Web, their privacy settings will follow, ensuring that users’ information and privacy rules are always up-to-date. For example, if a user changes their profile picture, or removes a friend connection, this will be automatically updated in the external website.

While Facebook will begin scaling across the web, however, it has not embraced the “automation” side of Google’s philosophy. Indeed, in response to Facebook Connect, Google revealed the rest of their social networking plans today with the announcement of the similarly-named Google Friend Connect. Google’s VP of Engineering describes his company’s vision of the social web, and you can instantly see how it differs from Facebook’s:

The distributed model has worked well for the Web. That is what the Web does–many points of light loosely coupled and massively distributed, allowing users to connect to pages of information. [...] Now it is working to connect people to other people.

Google is basically launching the same initiative as Facebook, but the spirit behind the implementation is different. Google wants to connect you everywhere, just like Facebook; however, Google also wants to connect you to everyone.

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