Archive for the 'Social Networks' Category

Scaled Automation: Google and Facebook Start To Connect Your Dots

Published
by
Jarred
on May 12, 2008
in Data Portability, Facebook, Google, Privacy, Social Networks and Web 2.0
. 2 Comments

A few weeks ago I wrote about Google’s baby step into the social networking game, when it announced it was testing social features in its branded start-page, iGoogle. In an attempt to be a blogger rock star (hah!), I coined the term “scaled automation” to describe the web giant’s approach to this arena. In a nutshell, it combines Google’s penchant for automatically interpreting your social graph (”automation”) with its “long-tail” philosophy of breaking down barriers to the flow of information across the entire web (”scaled”).

To its credit, Facebook — the reigning champion of social networking — picked up on the “scaled” trend and announced Facebook Connect last week. This new feature will serve as a gateway to Facebook’s so-called “walled garden” of social graphs. Websites external to Facebook will be able to offer users the option of logging in using their Facebook credentials. Additionally, users can port some of their social graph data (friend connections, photos, etc.) to those external websites. From the Facebook Developers’ Blog:

Developers will be able to add rich social context to their websites. Developers will even be able to dynamically show which of their Facebook friends already have accounts on their sites. [...] As a user moves around the open Web, their privacy settings will follow, ensuring that users’ information and privacy rules are always up-to-date. For example, if a user changes their profile picture, or removes a friend connection, this will be automatically updated in the external website.

While Facebook will begin scaling across the web, however, it has not embraced the “automation” side of Google’s philosophy. Indeed, in response to Facebook Connect, Google revealed the rest of their social networking plans today with the announcement of the similarly-named Google Friend Connect. Google’s VP of Engineering describes his company’s vision of the social web, and you can instantly see how it differs from Facebook’s:

The distributed model has worked well for the Web. That is what the Web does–many points of light loosely coupled and massively distributed, allowing users to connect to pages of information. [...] Now it is working to connect people to other people.

Google is basically launching the same initiative as Facebook, but the spirit behind the implementation is different. Google wants to connect you everywhere, just like Facebook; however, Google also wants to connect you to everyone.

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Monday Links: May 12, 2008

Published
by
Taylor
on May 11, 2008
in Apple, Energy, Environment, Facebook, Monday Links, Politics, Social Networks and Sustainability
. 0 Comments

Since I was so focused on philanthropy blogging last week, I have a backlog of environmental and web 2.0 news to share. This could be a long list of links, but it should keep you busy for a while.

Social networking? Despite all of the attention paid to it in (occasionally breathless) media coverage . . . Facebook, MySpace, et al have not proven to be terribly effective tools for campaigns. Does anyone really think that the fact that Obama has five times as many Facebook friends as Hillary Clinton has turned out to be significant? Demographically interesting and revealing, sure, but actually relevant to how the Democratic primary process has gone so far?

  • Treehugger highlights a really simple, useful, accurate biofuels comparison chart from the Seattle Post-Intelligencer. I don’t mean to be a constant cheerleader for algae but…geewillikers, Batman, switch grass and algae look like the best possibilities in that graphic.

[Obama's] response to Clinton’s gas tax proposal was to reject it as a Washington gimmick that would . . . do nothing to address long-term energy issues. That rejection was coupled with a principled energy platform that would address those issues.

Why not try the same thing in WV and KY? Start by telling the truth: as president, he would stop the expansion of dirty coal. [...]

Of course, it’s crucial to couple this with a positive message . . . that means “green jobs,” but more than just that. It means stimulating the development of other industries and revenue sources by spending on infrastructure, education, public works programs, and a decent social safety net. An Obama administration will try to pay these areas back for the sacrifices they’ve made in the name of providing the country with cheap electricity.

It probably wouldn’t help him win WV or KY . . . [but] [m]aybe he could defy conventional wisdom by treating rural white voters like adults, helping them plan a real path to economic health and sustainability rather than telling them fairy tales about the continuing viability of earth’s dirtiest fuel.

  • The Library of Congress has a Flickr account. From what I can tell, there is absolutely no rhyme or reason to the photos (relatively modest in number) that they post. Case in point, “Auto Polo.” Like polo only using early automobiles in place of horses…Jesus.

    • auto polo

After the auto polo photo, I don’t really have anything else to say. Happy Monday.

Bloggers: Responsible To Their Readers First, or To Themselves?

Published
by
Jarred
on April 28, 2008
in Blogging, Social Networks and Web 2.0
. 9 Comments

[Warning: small rant ahead.]

Via Corvida at SheGeeks, here comes another post related to the deluge of information that this age of connectivity has ushered in.  This time, Steve Hodson of WinExtra ponders whether or not bloggers should be considered the digital equivalent of cable news anchors:

As this tsunami of information keeps rolling over us at an ever increasing amount these aggregators [i.e. FriendFeed, Google Reader, Twitter] have become almost indispensable for a lot of people but I wonder if at some point bloggers who use these new social media tools correctly will become the better aggregator - or better yet a personal news anchor for the people that read their blogs or follow them on the various social media outlets.

He later concludes:

Where bloggers can be the most useful to their readers and / or social aggregator followers is by learning how to use all the social tools available to us and basically act as a filter. After all this is our social network and it only exists because our readers / followers find value in what we bring to them whether it be through our blogs or on a social aggregator. We in effect become their news hub. We might be one of many but at some point they have developed a sense of trust in the news we send their way.  We have in effect I believe become news anchors providing our readers with a way to manage their daily information flow.

While I appreciate the angle Steve is coming from, I very much disagree.

Continue reading ‘Bloggers: Responsible To Their Readers First, or To Themselves?’

Monday Links: April 28th, 2008

Published
by
Taylor
on April 27, 2008
in Art, Business, Computing, Monday Links, Politics, Random, Social Networks and Sustainability
. 2 Comments

Hey folks–I’ve been a bit out of the loop lately, and I’ll be traveling almost non-stop for the next few weeks. While Jarred will be taking one (a few?) for the team and blogging in my absence, I hope to chime in when I can from the road. Here are a few links, albeit a little abbreviated this week:

  • The Bush-Cheney 2004 e-Campaign Director offers ideas for how the McCain campaign could have moved past traditional press-release blasts to create momentum around Obama’s “Why can’t I just eat my waffle?” comment. As I think is pretty clear by now, Jarred and I are Obama fans…and, for the record, I think we both ate waffles almost exclusively one summer. But regardless of your politics, this piece is really striking in the creativity available to campaigns online, IF they’re willing to push the envelope a tad and move away from their old habits (NO MORE PRESS RELEASES).
  • I never thought I would subscribe to–much less link to–a Wal-Mart blog, but this post written by the company’s sustainability director is worth a look. He describes new packaging options (some as simple as milk in a bag instead of a carton) and weighs the merits of biodegradable plastics.
  • Lifehacker offers ten tools to maximize your Amazon shopping experience. These range from discount finders and gift list managers to a site that tracks prices of a recent purchase in order to cash in on the “if you find a cheaper price in 30 days we’ll give you the difference” offer. Pretty impressive, though some of these things might take more time than the $3 you’ll save is worth.

“The sculpture consists of 100 cast iron figures which face out to sea, spread over a 3.2 km stretch of the beach. [...] As the tides ebb and flow, the figures are revealed and submerged by the sea.”

  • This is a few weeks old but worth sharing: PaleoFuture points to a 1995 Newsweek article that basically…well…calls the “internet” a passing fad and a huge crock:

“[N]o online database will replace your daily newspaper, no CD-ROM can take the place of a competent teacher and no computer network will change the way government works.”

Well, that’s all for now. Keep checking back all week for new posts.

iGoogle Goes Social: The Birth of Scaled Automation

Published
by
Jarred
on April 24, 2008
in Advertising, Facebook, Google, Privacy, Social Networks and Web 2.0
. 3 Comments

The Heat Is On

The cold war between Google and Facebook just warmed up a whole lot, and this time it’s Google with its fingers on the dial.

Garrett Rogers reports that Google is releasing tools for developers to begin building social applications for the iGoogle homepage, built on the OpenSocial API.  For those who don’t speak geek, this basically means that individuals and companies are able to tap into the social graph you’ve created through Google — primarily through your Gmail contacts — to build useful gadgets for your homepage.  Users will be able to see “updates” from their friends (see right column of image), paralleling Facebook’s News Feed and Mini Feed features

Who cares, right?  Well, as Garrett points out, the potential for a coup is enormous:

I wonder if this will have a significant impact on Facebook since there are twice as many people who set Google as their default browser homepage than Facebook according to comScore? Who knows, Google might win by default if they get it just right.

With this move, Google is forging together two movements that it has been leading under much scrutiny and controversy: scaling and automation.  Together, they become what I’m going to call scaled automation.  Like Tom Friedman says, if you name an issue you own it… so if this term somehow becomes popular, well, remember you heard it here first.

Continue reading ‘iGoogle Goes Social: The Birth of Scaled Automation’