A few weeks ago I wrote about Google’s baby step into the social networking game, when it announced it was testing social features in its branded start-page, iGoogle. In an attempt to be a blogger rock star (hah!), I coined the term “scaled automation” to describe the web giant’s approach to this arena. In a nutshell, it combines Google’s penchant for automatically interpreting your social graph (“automation”) with its “long-tail” philosophy of breaking down barriers to the flow of information across the entire web (“scaled”).
To its credit, Facebook — the reigning champion of social networking — picked up on the “scaled” trend and announced Facebook Connect last week. This new feature will serve as a gateway to Facebook’s so-called “walled garden” of social graphs. Websites external to Facebook will be able to offer users the option of logging in using their Facebook credentials. Additionally, users can port some of their social graph data (friend connections, photos, etc.) to those external websites. From the Facebook Developers’ Blog:
Developers will be able to add rich social context to their websites. Developers will even be able to dynamically show which of their Facebook friends already have accounts on their sites. [...] As a user moves around the open Web, their privacy settings will follow, ensuring that users’ information and privacy rules are always up-to-date. For example, if a user changes their profile picture, or removes a friend connection, this will be automatically updated in the external website.
While Facebook will begin scaling across the web, however, it has not embraced the “automation” side of Google’s philosophy. Indeed, in response to Facebook Connect, Google revealed the rest of their social networking plans today with the announcement of the similarly-named Google Friend Connect. Google’s VP of Engineering describes his company’s vision of the social web, and you can instantly see how it differs from Facebook’s:
The distributed model has worked well for the Web. That is what the Web does–many points of light loosely coupled and massively distributed, allowing users to connect to pages of information. [...] Now it is working to connect people to other people.
Google is basically launching the same initiative as Facebook, but the spirit behind the implementation is different. Google wants to connect you everywhere, just like Facebook; however, Google also wants to connect you to everyone.
Continue reading ‘Scaled Automation: Google and Facebook Start To Connect Your Dots’
Unsurprisingly, the ever-innovative 
This week, Facebook began slowly rolling out an update to their site that will probably have the most significant impact on the user experience since the introduction of the News Feed. Ladies and gentlemen,
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