Reader Jared (not Jarred) left a lengthy comment on my post about what I feel is our growing need and ability to create and share content. In short: our attraction to social media. I want to pull out what I think is the essence of Jared’s concern, because it merits a more complete response:
Dig[ital] interconnectedness, to me, connotes an element of dystopic irony, a warning that we might not end up getting what we want out of this, and someday find that while social media was created and driven by a fundamental desire and longing for connection…it left that behind at some point in the past. [...]
The more data and content we create, the more noise. We keep finding more noise, more noise, more noise everywhere. White noise. [...]
It’s good stuff, this Internet….as long as we know what we’re getting ourselves into.
The issue of useless “white noise” comes up a lot. The fact that the web is for all purposes infinite, and the information online limitless, makes the idea of constant content creation by an ever-expanding group of people seem completely overwhelming. “I can’t even find time to read all the online articles in the NY Times every day” we think to ourselves; “My Google Reader is up to 4,000 unread items! I don’t need MORE content–I’m barely keeping up with what I’ve already chosen to follow!”
Questioning whether the social media we use and follow will allow us to connect and grow in meaningful ways is almost completely tied to the issue of noise. After all, absent the noisy distractions that Jared describes, the Internet would be an incredibly useful place. Anyone who skims through the comments section of any popular YouTube video (a phenomenon captured brilliantly by XKCD) understands the limits of the current social web: when everyone speaks with equal weight and access, a lot of useless and ignorant crap is published online.
But let me argue that the proliferation and widespread adoption of social media–even in the midst of more noise–will be a good thing for a few reasons:
Last week, I took a course over two half-days called “

Subscribe by email

