Clive Thompson, a columnist for Wired, contributed a fascinating piece to Sunday’s New York Times Magazine. “I’m So Totally, Digitally Close to You” examines the phenomenon of “ambient awareness” that has been developing alongside the evolution of the Web. Thompson brings a balanced perspective to the debate over the influence that the Internet has on our lives, a debate which recently has been dominated by alarmists who claim (often with little data) that the digital millennium will actually take us a step backwards as a race.
Ambient awareness is the term applied to the “incessant online contact” that characterizes the current developments on the Web. From the Facebook News Feed to Twitter, users are currently preoccupied with accessing an aggregation of tiny details to form a larger picture. The metaphor Thompson chooses is beyond perfect:
Each little update — each individual bit of social information — is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait of your friends’ and family members’ lives, like thousands of dots making a pointillist painting.
And so the mystery behind the obsession with keeping on top of our friends and their “updates” is revealed, even to those who think they had it figured out. It’s not the trees that fascinate us; it’s the forest. It’s on a level just beyond passive perception. We skim and absorb the information, choosing only to dive into the details only when something piques our interest.
So is this good or bad? A step forward, or a step back?
Continue reading ‘When I Heard The Learn’d Software Engineer’

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