Archive for the 'Advertising' Category

Sunday, at least in my part of the country, was a gloomy day of bitter cold, rain, and gray skies. As a result, I stayed indoors and read a fair share of blogs. Here are a few gems I uncovered:

• The Japanese space agency, in partnership with Mitsubishi, launched a ridiculously cool satellite. This is an amazing step forward in terms of connectivity, and I’m excited to see how this seemingly cheap (given the scale?) project pans out:

“[The satelite] will bring high-speed internet access to Japan and neighboring countries. The $342 million project [...] is expected to culminate in a terrestrially accessible internet connection reaching speeds of 1.2Gbps, dwarfing current [DSL] connections that typically allow data transfer to occur at [or] below 8 Mbps.”

• In about three months, domestic airlines will use 100% electronic tickets. That doesn’t mean a complete end to paper during the course of your travels, but it does complete the seemingly obvious transition to computer-based records in place of paper tickets. Oh, by the way: it will save the airlines over $3 billion a year.

• A Spanish firm will soon begin construction on the largest solar power plant in the world near Phoenix, Arizona. Initial estimates price the power (enough to serve 70,000 homes) at 20 cents per kWh, or twice the price of coal-fired plants. But, as the article points out, that cost disadvantage could disappear if the US moved toward a cap-and-trade or carbon tax system.

• The frustrating thing about gadget and design blogs is that the coolest ideas are so rarely production-ready. Gizmodo highlights “10 Feasible Concepts We Wish You Could Actually Buy.”

• Recent major events in my life (ahem#getting engaged#ahem), made me think about this piece dissecting colleges and universities’ outdated means of connecting with young alumni for contributions:

[Alumni magazines are increasingly irrelevant to recent grads]. “Why wait four months for ‘class notes’ when you could simply check Facebook to see what a friend is up to?” Further, while many colleges have online giving programs, many also still communicate with alumni as if writing a check is the normal way to give. “It likely shocks most development officers as to the percentage of young alumni who don’t write checks, or own stamps.”

• Mental Floss investigates 10 Creative Methods of Advertising. I’m a fan of the escalator trick, though the Google billboard puzzler is also neat.

• I watched an embarrassing number of episodes of Dirty Jobs on the Discovery Channel today. They ran an all day marathon, and it couldn’t have come at a better time. You see, I used to look down my nose at Dirty Jobs as sort of a one-trick-pony: “I get it…he gets dirty doing disgusting things.” But the combination of host Mike Rowe’s quick wit and this Fast Company profile describing his motivations for the show and evolving view of work turned me into a fan. The profile is a great read.

That should get your week started. Hope it’s a good one.