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Published by Taylor on March 9, 2009 in Twitter and Web 2.0. View Comments

BUY Prevacid ONLINE NO PRESCRIPTION, Jarred and I are proud alumni of a small, prestigious liberal arts college in North Carolina named Davidson.  As soon as we left, the college eliminated loans in financial aid packages, the men's basketball team made a storybook run to the Elite Eight, and the notoriously underwhelming Spring concert suddenly became a venue for one of our favorite bands (though, to be fair, Ben Folds and Bob Dylan's band both rocked). Where can i buy cheapest Prevacid online, For further proof that Davidson is improving by leaps and bounds without me and Jarred around, one need look no further than the college's latest use of social media, where to buy Prevacid. Buy Prevacid online no prescription, Davidson's application for admission is notoriously extensive.  In addition to the common application and long essay, prospective students must solicit teacher and peer recommendations, buy no prescription Prevacid online, Where can i order Prevacid without prescription, write essays on topics ranging from the college's honor code to characteristics of Davidson that inspired the individual to apply, and provide a list of books they've read the past year.  The admissions counselors I've known at Davidson have often commented that these application portfolios are often a source of inspiration, Prevacid over the counter, Buying Prevacid online over the counter, humor, wisdom beyond the applicants' years, buy cheap Prevacid, Prevacid from canadian pharmacy, and tremendously interesting stories.

Now some of these nuggets of wisdom, Prevacid trusted pharmacy reviews, Prevacid price, coupon, humility, hilarity, online buying Prevacid hcl, Buy generic Prevacid, and inspiration have found a home on (where else, for nugget-size wisdom?) Twitter.  Here's a sampling from @DCAdmission, purchase Prevacid online, Order Prevacid from United States pharmacy, a Twitter feed compiled by admissions counselors quoting quasi-anonymous applicants from around the country:

PS in FL: [My shoes] say, "Look out world, Prevacid for sale, Ordering Prevacid online, I'm here to bowl. And yeah, Prevacid gel, ointment, cream, pill, spray, continuous-release, extended-release, Australia, uk, us, usa, I wear a size 11."

BJ in KY: The time has come for me to start to make my own way...to honor his dream and my own by going to college and getting my degree.

DO in MO: Davidson is a college that is not afraid of God.

AD in GA: My friends and family berate me for suggesting games of Risk and Diplomacy. I guess I just have a desire to conquer the world.

JZ in MD: I struggle with the term "achievement" as it denotes finality.

DKM in TX: With a bright smile, Stephen [Curry] leaned towards me and said with the utmost confidence, "Davidson is the place to be."


This strikes me as a brilliant use of Twitter, a tool that many corporations--I'm looking at you, Skittles--and institutions have clumsily struggled to decipher.  Why, BUY Prevacid ONLINE NO PRESCRIPTION.


  • The content appeals to multiple audiences: current applicants, where to buy Prevacid, Purchase Prevacid, current students, prospective future applicants, buy Prevacid from mexico, Where can i find Prevacid online, geeky alumni (ahem), outside observers, order Prevacid no prescription, Buy Prevacid no prescription, peer (competitor) institutions, etc.

  • Inasmuch as it appeals to multiple audiences, order Prevacid online overnight delivery no prescription, Rx free Prevacid, using Twitter for this purpose accomplishes multiple goals: it highlights compelling material that was previously only seen by a select few in the admissions office, demonstrating to current applicants that their essays are receiving careful scrutiny; it touts the quality of Davidson applicants and the various reasons students desire to attend the college, fast shipping Prevacid, Buy Prevacid from canada, thus inspiring future applicants; it fills alumni with nostalgia and pride that can be directed into giving ($$); and it gives Davidson, a rather traditional and stoic institution, buy cheap Prevacid no rx, Buy Prevacid without prescription, a fresh face as at least an experimenter in the social media world.

  • The feed itself is self-contained.  I love discovering interesting links on  Twitter, but some of my favorite users to follow are those that post thought-provoking (or funny) observations in 140-character snippets, order Prevacid online c.o.d, Prevacid samples, without links.  This use of Twitter is highly underrated and the Davidson folks have identified a perfect way to exploit that gap with interesting content that is a natural fit for the limited space allotted.

  • The project requires minimal extra effort.  I haven't spoken with the folks responsible for this feed, but I would imagine that this is a side project that takes no more than a few minutes of a given staffer's day.  They're reviewing the applications already, order Prevacid from mexican pharmacy, Order Prevacid no prescription, likely underlining lines that are particularly compelling; transcribing those lines to Twitter is a simple extension of an established and necessary task.  There's no Chief Social Media Officer running this show.


It may seem like I'm touting this effort a bit more than merited, given the fact that the experiment is young (65 updates since Jan, Prevacid trusted pharmacy reviews. Purchase Prevacid, 13, '09) and seemingly done on a whim.  But that's part of what makes this such a compelling early case study: this 'stuff' (Twitter, buy Prevacid without prescription, Buy Prevacid online no prescription, social media more broadly, etc.) doesn't have to be rocket science.  It needn't require a strategic plan or months of deliberations to execute.  It should start on a whim, order Prevacid online c.o.d, Buy Prevacid without a prescription, and continue as long as it's successful. Companies and organizations looking to harness Twitter would be well-served by adopting the attitude expressed in @DCAdmission's first tweet:
We began asking permission to use certain student quotations about five min ago. Drum roll, online buying Prevacid hcl. Prevacid over the counter, This is going to be fun, we can already tell.
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  • http://www.facebook.com/people/Jarred-Taylor/14700060 Jarred Taylor

    (testing out logging into comments through Facebook Connect… let's see how this goes)

    +1 on everything Taylor said. This is a really fun and simple project that showcases the college and its fine applicants. I hope this maybe the start of a bigger trend by the school to engage with social media and web 2.0 I already emailed ITS to try to sell them on Google Apps for Education, but they didn't bite… how cool would that be, though? I feel like Davidson is the perfect size school to be really bold in these areas, and this Twitter/Google Maps project is a great start.

  • Ashish

    “Davidson is a college that is not afraid of God.” I think I know what that applicant-cum-future College Republican meant, but that line made me think of this Kids in the Hall sketch about the danger of such ambiguity.

    http://www.youtube.com/watch?v=FoGxvB1llbc

    “That's right, gentlemen. We could wind up constantly wiping our eyes in a downpour while trying to dance to Leonard Cohen music!”

  • http://www.facebook.com/profile.php?id=14700021 facebook-14700021

    Hey, look, I'm me commenting as me! Interesting…!

    I agree entirely–I couldn't make Twitter work for me personally until I realized how low the stakes are and what a boon that can be. It's a whimsical medium that asks no more than to say something short, sweet, and interesting, and I commend the Admissions folk for using it in such a fun way.

  • http://tropophilia.com Jarred

    security alert, security alert, facebook-14700021 is on the loose!

  • http://twitter.com/maikeru76 maikeru76

    “…Social media doesn't have to be rocket science…”

    Nicely put!

  • http://buildingfromnothing.com Anna

    For a while I couldn't really understand what all the fuss was about Twitter. Until I realized – its fast. You can updated it while you are “taking a break.” You can check up on friends and how they are doing without writing an email or waiting for them to post on their blog. You can find links and blogs which are interesting to you and relevant to your niche, without a lot of searching, because the Tweats give clues to content. You can also communicate many thoughts with few words.

  • http://www.collegebound.net/blog Genevieve

    This is certainly a fun way of introducing others to the school and its applicants, but it's also a great tool for high school students hoping to apply to college! Seeing excerpts from college essays can reassure them about their own applications while giving them a taste for what works in an essay. I hope to see other schools joining Twitter with similar approaches in the future.

  • http://www.facebook.com/people/Taylor-Ansley/14700033 Taylor Ansley

    Thanks for reading, folks–this is now the most popular post in Tropophilia's short history.

    I've spoken with a few folks at Davidson since writing this, and I can confirm that they're approaching this with a great mindset of experimentation and innovation. I want to clarify that when I wrote “the project requires minimal extra effort” I didn't mean to under-emphasize the work that folks in the admissions office put in on the front end. It surely takes some effort to get started with something like this (setting up a system to receive permission to quote from applicants, figuring out what criteria will be used to post, etc), but my point is that once it's integrated into the ongoing and necessary work of the admissions team the content practically writes itself. That, to me, is a goal that other organizations, corporations, and individuals should strive for: how do you make social media a natural extension of what you're already doing–and doing WELL–instead of a time-consuming and frustrating “extra” part of your employees' time.

  • Facebook User

    Hmmmm clearly I don't have this as well worked out as I thought…or maybe I'm a cyborg? If I've learned one thing about the internet, it's this: never rule out the robot revolution as a viable possibility.

  • Facebook User

    Hmmmm clearly I don't have this as well worked out as I thought…or maybe I'm a cyborg? If I've learned one thing about the internet, it's this: never rule out the robot revolution as a viable possibility.

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