You’re right they don’t talk about products. But they do have you talking. As for products, I think the most recent ad had a little hint as to where the ads are going. The final shot had the words “Perpetually Connecting” collapsing into the now maligned term “PC.”

I still enjoy these ads. I think they’re funny with twists and turning gags that let you in on mini stories that are ultimately about “nothing.” You know, I think there might have been a show about that…

Either way they’re much better than the now tiresome Mac and PC ads from Apple. It was bad enough that they had one smart ass Apple person in the ads, now they have to have “Mac Geniuses” to continue to beat the same dead horse. These ads really make me want an Apple. I just can’t wait to go into a store where some “genius” in an American Apparel polo shirt can transfer my files over and snark at my musical tastes when secretly the “genius” prefers the rawk of Nickelback, or as true fans call ‘em, The ‘Back.

You’re right they don’t talk about products. But they do have you talking. As for products, I think the most recent ad had a little hint as to where the ads are going. The final shot had the words “Perpetually Connecting” collapsing into the now maligned term “PC.”

I still enjoy these ads. I think they’re funny with twists and turning gags that let you in on mini stories that are ultimately about “nothing.” You know, I think there might have been a show about that…

Either way they’re much better than the now tiresome Mac and PC ads from Apple. It was bad enough that they had one smart ass Apple person in the ads, now they have to have “Mac Geniuses” to continue to beat the same dead horse. These ads really make me want an Apple. I just can’t wait to go into a store where some “genius” in an American Apparel polo shirt can transfer my files over and snark at my musical tastes when secretly the “genius” prefers the rawk of Nickelback, or as true fans call ‘em, The ‘Back.

You’re right they don’t talk about products. But they do have you talking. As for products, I think the most recent ad had a little hint as to where the ads are going. The final shot had the words “Perpetually Connecting” collapsing into the now maligned term “PC.”

I still enjoy these ads. I think they’re funny with twists and turning gags that let you in on mini stories that are ultimately about “nothing.” You know, I think there might have been a show about that…

Either way they’re much better than the now tiresome Mac and PC ads from Apple. It was bad enough that they had one smart ass Apple person in the ads, now they have to have “Mac Geniuses” to continue to beat the same dead horse. These ads really make me want an Apple. I just can’t wait to go into a store where some “genius” in an American Apparel polo shirt can transfer my files over and snark at my musical tastes when secretly the “genius” prefers the rawk of Nickelback, or as true fans call ‘em, The ‘Back.

http://en.wikipedia.org/wiki/Webvan

http://www.wired.com/techbiz/media/news/2001/07/45098

It is a great idea, but I think VERY hard to get working in the “expansion phase.” I like that the review mentioned the reusable cartons as those are pretty much the only thing left over from the WebVan debacle.

Seattle is an area where it might work well but free delivery for over $25 is going to be pretty tough with food products. Margins aren’t great in the food world. They’re good, no doubt, but not great maybe around 6% according to the US Government. Six percent works great in large large quantities but not for an order once or twice a year. Either way it’ll be interesting to see how things go. If they can pull it off and expand to larger areas that would be amazing. Especially in less population dense areas of the country.

I suppose that if anyone can do it Jeff Bezos can.

http://en.wikipedia.org/wiki/Webvan

http://www.wired.com/techbiz/media/news/2001/07/45098

It is a great idea, but I think VERY hard to get working in the “expansion phase.” I like that the review mentioned the reusable cartons as those are pretty much the only thing left over from the WebVan debacle.

Seattle is an area where it might work well but free delivery for over $25 is going to be pretty tough with food products. Margins aren’t great in the food world. They’re good, no doubt, but not great maybe around 6% according to the US Government. Six percent works great in large large quantities but not for an order once or twice a year. Either way it’ll be interesting to see how things go. If they can pull it off and expand to larger areas that would be amazing. Especially in less population dense areas of the country.

I suppose that if anyone can do it Jeff Bezos can.

http://en.wikipedia.org/wiki/Webvan

http://www.wired.com/techbiz/media/news/2001/07/45098

It is a great idea, but I think VERY hard to get working in the “expansion phase.” I like that the review mentioned the reusable cartons as those are pretty much the only thing left over from the WebVan debacle.

Seattle is an area where it might work well but free delivery for over $25 is going to be pretty tough with food products. Margins aren’t great in the food world. They’re good, no doubt, but not great maybe around 6% according to the US Government. Six percent works great in large large quantities but not for an order once or twice a year. Either way it’ll be interesting to see how things go. If they can pull it off and expand to larger areas that would be amazing. Especially in less population dense areas of the country.

I suppose that if anyone can do it Jeff Bezos can.