Annonymity and Secrets Online: Postsecret on Facebook

I’ve been reading Postsecret regularly for a few years now. I always get excited when a new batch of secrets pops up in my Google Reader window on Sundays. For those who don’t know, Postsecret is a community art project of sorts consisting of anonymous postcards mailed to the curator (for lack of a better term), Frank Warren. Warren picks out about 20 postcards from the week’s mail and posts scanned images onto the Postsecret site every Sunday. The postcards detail secrets ranging from hysterical to neurotic; tragic to troubling. Warren has produced a series of books filled with Postsecret postcards, and regularly speaks at college campuses about the unique project.

Recently, Warren started a Facebook page for the Postsecret project. Every week, he posts a photo album full of new secrets (beyond what’s posted on the blog), and (unlike on the Postsecret blog, where commenting is disabled) many Facebook users comment on the postcards.

This week on Facebook, Warren posted a single secret–one anonymous contributor’s list of “Secrets I Have Never Told To Men I Know.” He then challenged Facebook users: “What are your secrets? Write your list here [...]” Many comments followed, and things got pretty interesting.

One of the constant characteristics of Postsecret has always been the anonymity of submitted secrets. Part of why Postsecret is compelling is that readers generally know nothing about the source of wild or painful secrets. And yet, on Facebook, many readers chose to share secrets with their name and affiliation (High School/University, or location) in the open. I was surprised by what I read in the 2,100+ comments (2,141 as I’m writing this) that accompanied the original secret.

Many of the secrets shared on Facebook are relatively benign:

I love correcting people’s spelling / grammar.

i secretly put earplugs in my ears after my boyfriend goes to sleep so i don’t have to hear him snore.

I wish I got more mail.

Some of the other secrets are surprisingly revelatory:

The only time I feel loved by my parents is when im in the hospital for anorexia.

I think about murder and if I knew I wouldnt get caught, I would do it.

I’m terrified I’ll go to hell for being gay.

Many of the commenters seem to recognize the significance (and risk?) of posting “secrets” in full view:

I’m amazed by the strength of all of you to post your secrets [...] I HOPE someone I know reads this.

i deleted my secret, i cant handle the reality it brings.

I just created a fake facebook page to tell my secrets.

I wish I wasn’t scared that someone will read this, even if I don’t know who you are.

I want to post my secret but am afraid to have my family or friends read it.

Another consequence of open commenting and non-anonymous secret-sharing is that many commenters chose to respond to posted secrets: with support, with disgust, or with disdain.  This, again, is distinct from the Postsecret blog where Frank Warren rarely posts email responses to secrets, and only when they are supportive.

Reading through this massive comment thread on Facebook made me worry for people who are sharing secrets–in a public online forum–that have the potential to hurt people they love, negatively impact their public reputation, or exist in search-able permanence on the web.  I think the Postsecret project is a wonderful thing, and that the act of anonymous secret-telling can be healthy and therapeutic for people who are troubled or needing to voice a concern.  But I wonder if the danger of sharing secrets in an open fashion–in a way that is publicly tied to a person’s identity–undermines the positive catharsis of sharing a secret.  Of course, these Facebook users are deciding for themselves whether they want to share a secret or not, but the massive readership of Postsecret creates a larger audience than any of these individuals would receive by posting secrets on their profile page or another site.  With that larger audiences comes broader scrutiny and reactions (good and bad) from strangers.  I won’t be posting any secrets on Facebook soon, but I’m wondering: do you think this is healthy?  Or is it inevitable?

Image (a postcard from Postsecret) used under a Creative Commons license courtesy of Flickr user Foxtongue.

If you enjoyed this post, you might also like:

- "Join the conversation", posted by Jarred on January 8, 2008

- "Mea Culpa: Facebook Chat Is, In Fact, Useless", posted by Jarred on July 1, 2008

- "Web Frustration: Partial RSS Feeds", posted by Taylor on July 23, 2008

- "Scaled Automation: Google and Facebook Start To Connect Your Dots", posted by Jarred on May 12, 2008

- "Facebook Chat: Social Networking Comes Home", posted by Jarred on April 15, 2008

2 Responses to “Annonymity and Secrets Online: Postsecret on Facebook”


  1. 1 Sierra Alpha Mike

    People I know worry that if their thoughts were ever aired publicly, they would become instant outcasts. Not just their deepest, darkest thoughts but also their everyday thoughts. But perhaps the Internet is the beginning of a global consciousness without barriers.

    It’s intereting how long artists and scientists have speculated about how we all become one. As early as 1956, Issac Asimov pondered how technology could donnect us in unexpected, elemental ways. It’s not a new concept; Peter Gabriel wrote a song about it.

    One of my favorite television shows as a middle school student explored this concept, mixing Freudian psychology and Christian motifs. This anime, Neon Genesis Evangelion, seemed to portray most of us as selfish, tortured, horrible people … and it found its cathartic answer in abandoning the barriers and secrecy around us.

    Maybe privacy is a bad thing. When the first Kinsey report came out, Americans found out they weren’t alone when it came to certain sexual practices. Then again, they gave away their secrets (mostly) anonymously. Personally, I’ve developed a personal policy of answering every question I’m asked honestly (save a few), as long as it’s privately and directly. I’m not quite ready to throw it all out there.

  2. 2 Taylor

    So I think I agree with you, for the most part.

    Part of why I think PostSecret is such a great thing is that it allows people to share secrets they feel unable to share without the protection of anonymity. This helps people discover that they’re not the only one to think or feel or do X, Y, or Z. I think that’s generally healthy and can be a very powerful emotional experience.

    I think what troubles me about the Facebook version, removing that protection of anonymity, is that I worry for those who are sharing too much without thinking through the implications. Sure, most Facebook users are adults and can make up their own minds about how much they’ll share…but if we’re talking about emotionally turbulent issues, wouldn’t the worst case scenario be a person sharing a “secret” in hopes of achieving some sort of catharsis…when actually that secret will be forever linked with their identity in the vast, search-able archives of the web.

    I very much agree with your philosophy of directness in person, but I think you’re wise not to “throw it all out there.” My concern is that some folks on the Facebook page are “throw[ing] it all out there” and they’ll never be able to take it back.

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