Monday Links: April 14th, 2008

Happy Monday. I decided to start the week (sharing with coworkers, naturally) with Whole Wheat Apple Muffins, following this recipe from Smitten Kitchen. Del.icio.us. (nerd joke!). Enjoy a few links as you consider how good an apple muffin would taste right now (answer: unbelievably good).

  • Could Google benefit from asking users to input their race before searching? The NY Times reports on Rushmore Drive, a new search engine that delivers search results catered to specific racial groups. The company behind Rushmore Drive started with an African-American focus, but plans on expanding to other races; from the article:

[The site] offers search results that, at first glance, border on stereotypes. A search query for “Thanksgiving recipes,” for instance, yields sites featuring recipes for sweet potato pie and collard greens. But according to Johnny Taylor, the chief executive of Rushmore Drive, the results are based on years of search data from IAC’s Ask division.

Rushmore Drive analyzed search results for 3,000 of the most popular search terms in areas with large black populations and found that when people in those areas searched for recipes, they were much more likely to click on pages with soul food. Those searching for hair products, dance, cars, fraternities and sororities also ended up on vastly different Web sites than people who lived in areas with smaller black populations.

  • Here’s a quick Fast Company featurette on the new D.C. Nationals ballpark. It’s the first professional ballpark to receive LEED certification. Can’t wait to catch a game (or 3) there in May
  • This is old news, but in case you missed it (or didn’t understand the details), here’s a Washington Post article describing the new partnership between Google and the U.N. High Commissioner for Refugees. The U.N. will use Google Earth to draw attention to the plight of refugees around the globe and to illustrate their forced emigration.
  • [slaps head for not thinking of this]: Here’s a simple idea for storing your ever-growing list of frequent flier/hotel reward program/valued shopper numbers…file them away in your cell phone under a specific heading. Brilliant…the Internet is a beautiful thing.

Happy Monday.

2 Responses to “Monday Links: April 14th, 2008”


Comments are currently closed.
blog comments powered by Disqus