Invisibility: A Violation of the Social (Networking) Contract?

The Story  

Mashable reports that Google introduced an “invisibility” feature into its Gmail version of Google Talk over the weekend.  I am very much against this type of feature, and am disappointed that Google has chosen to implement it.

If you’ve used AOL Instant Messenger (or its Microsoft and Yahoo! competitors), you’ll be familiar with the invisibility option: while you are able to see which of your contacts are online and even initiate conversations with them, it appears to them as if you’re offline. 

The Argument 

Instant messaging is a form of social networking.  By choosing to become invisible, you’ve chosen to selectively participate in your social network.  You have elected to receive all the benefits while experiencing none of the risks or costs.  I believe that this goes against the very social nature of the whole social networking phenomenon.

Is There A Social (Networking) Contract?

The first post I wrote for Tropophilia was about Spokeo, the social aggregator that allows you to follow what your friends are doing online without them knowing.  This was (and I suspect still is) a controversial approach to lifestreaming.

Defenders of this approach say that services like Spokeo only make it easier to find information that is already publicly available — and that’s true, though more debate could be had about the extent to which users are actually informed about what information they are making public by signing up for different services.  (Did you know, for example, that by simply entering you e-mail address into Spokeo I can see every time that you create a radio station on Pandora?).

Critics of Spokeo-like activity make a variety of arguments, but I find the more philosophical one the most convincing.  Social networks are just that: social.  The entry for “social” as an adjective in Merriam-Webster’s dictionary reads (with my underlining):

1: involving allies or confederates <the Social War between the Athenians and their allies>.  2 a: marked by or passed in pleasant companionship with one’s friends or associates <leads a very full social life> b: sociable c: of, relating to, or designed for sociability <a social club>.  3: of or relating to human society, the interaction of the individual and the group, or the welfare of human beings as members of society <social institutions>.  4 a: tending to form cooperative and interdependent relationships with others of one’s kind : gregarious b: living and breeding in more or less organized communities <social insects> cof a plant : tending to grow in groups or masses so as to form a pure stand.  5 a: of, relating to, or based on rank or status in a particular society <a member of our social set> b: of, relating to, or characteristic of the upper classes c: formal.  6: being such in social situations <a social drinker>

Note the symbiotic language used.  Ally.  Companion.  Interaction.  Cooperation.  Interdependency.  In defining any of those words, is there any selectivity involved?  Are your friends allies when convenient, companions when it suits them, cooperative on their terms only? 

Now I don’t mean to say that by participating in instant messaging (or any other social service) one must without reservation actively expose oneself to every other participant.  Indeed, I believe that if anyone is going to “access” you online — whether via IM or a profile — you need to have either explicitly granted authority for your information to be public, or you need to be given the authority to actively confirm or deny access to each request. 

But it is also my argument that there is no “in between.”  Option 1: you share yourself with the public or select indivudals and in turn be given access to them.  Option 2:  you choose not to share yourself with others, and in turn be denied access to them.

There is an exchange that occurs when one engages in social networking, and that is the exchange of access.  You let me in, I let you in.  You see what I do, I see what you do.  Like any exchange, there can be mutually agreed upon terms.  I can say that sometimes I want be given access to you, but I want to deny your access to me; if you agree, then fine.  But giving a social participant the power to unilaterally enjoy the privileges without the costs is a dangerous precedent to set.  That’s how you get Spokeo, and privacy violations.

There Is Another Way, But It’ll Cost You

It is important to note that there is a way to selectively and unilaterally disengage from individuals in both Facebook and instant messengers.  When you “block” someone’s profile on Facebook, that person will no longer be able to access your profile — indeed, it will appear as if your profile does not exist on the service at all.  You’ve made yourself vanish, just like you wanted.

But in return, their profile vanishes for you.  When you go dark, they go dark.  It’s only fair.  This feature exists in most instant messengers, including AIM and Google Talk.

The Counter-Arguments

I have some friends that use or have used invisibility before.  Their arguments are that it ensures that they’re not distracted by random conversations, or that it keeps them from having certain conversations that they don’t want to have.  Sometime they just want to be online so they can wait to talk to a certain person, and don’t want to be bothered by others.

My response is this: tough.  That’s the price of social networking.  I believe it’s unfair to enjoy the benefits of a service while selectively choosing to experience the costs.  The relationship becomes economic: I see your ability to access me as a burden or obstacle that I am choosing to eliminate, but I will not have to sacrifice anything.  It’s unfair, and anti-social.

Thoughts?

Image used under a Creative Commons license courtesy of Flickr user Grevel.

  • Meg
    Joining this conversation a little late. I wonder what this would look like in the real world. Running around with an invisibility cloke like Mr.Potter. Or the reverse, being always available - opening your mail box (the one in the real world) outside your house just to read your mail, and finding ALL your friends/acquantances standing around for small talk. Wouldn't that be a shocker! I think it would be better to cut out the frivolous online small-talk. Dump chat and meet people instead. Or atleast call or send a long-ish mail. While e-mails could be an extension of real mails/letters, instant messaging is a social killer in the real world.
  • Ann
    Well, although I can see your point, I don't completely agree with it. I am talking solely about gmail chat feature and not any of the other social networks - which with one exception , I don't use.
    I have had gmail for as long as I remember gmail existing. It's an email service. That's what I use it for. To read my emails. I really am not interested in chatting or even worse have all this people that ever sent me an email suddenly talking to me in chat. By the same token, I certainly will not be initiating any chats with them either, regardless of them being online or not. I am reading my emails, and often work related ones and that's all I want to do. When I first noticed the chat on gmail I wasn't extremely happy about it, and realizing there was no way to go invisible upset me even more. I really don't want distractions and, maybe I can be called antisocial, but I have my friends, I'm not looking for friendship on the web and much less spending time chatting with people I don't even know.
    I can see the benefits for the ones who enjoy it, of any chat program, but I really believe that it should be the choice of the person if they are available or not.
    That said, and when I wrote that as a rule I don't subscribe to social networks, I do have facebook. And again, my reasons for that are much more private than the majority of people. It was done in order to be in touch with friends and family. Only. Not their friends, or the friends of their friends. I didn't include my contacts and I don't accept new friends unless they belong to the above category. I am not hiding behind an invisible presence to strike whoever I see online with a chat request, I just don't want to be talking to new people.
    True, throughout the years I have made some friends over the internet, but I don't suddenly treat everyone I receive and email from or sent one to as my long last friend and someone that I have the right to engage in conversation just because I realized he/she is online. And I expect the same done to me.
    I can see your point in social networks like myspace and facebook and all the other ones. As a rule people become a part of it, to make new friends. However gmail is just an email service.I didn't deliberately choose to become part of a social network by choosing gmail as my email service.And |I expect the right to be able not to be available for chat if I don't want to - which as a rule I don't.
  • Certainly. But in your case, you can simply sign out of GTalk completely.
    Then you are neither be seen nor can you see. What I think is unfair is the
    lopsidedness of invisibility.
  • Daniel
    I was also disappointed with Google for implementing this so-called feature. It ultimately lowers the utility of it, the costs far outweighing the benefits. Fortunately, Facebook's chat does not have an invisible mode (yet).
  • Thanks, JonnyBalbo, for your thoughtful comment...
  • JonnyBalbo
    Well Jarred i think you are just being stupid. Go invisible!
  • @Lima: Following your logic, couldn't the argument be just as well made that those who fight for the invisibility option with such vigor are tantamount to stalkers? After all, they're the ones who want to see without being seen. Maybe peeping tom is the better term? :)

    I don't think that's the case, for sure. But the claim I just made is just as much a gross, unsubstantiated generalization as yours.

    How do you know that "most people want" an invisibility option? I'd be interested to know your basis for claiming that. Is it because not many have complained about it? If the option were to disappear and only a few made a racket about it, would you still claim that "most people want" it? I'm not saying your wrong, but I've never seen evidence showing how many people want/use invisibility.

    Your real life comparison is a good example, but I think what you're describing more aptly parallels the "block" feature, which I think is perfectly legitimate. In the online world where you can selectively block who you want whenever you want, why would you ever need to block your presence from everyone while observing their presence? I just don't get it, and think it just goes against the whole "social" nature of "social networking."

    I understand the arguments: "I want to wait online to talk to one person" or "I want to carefully choose who I talk to because I don't want to be distracted by peripheral contacts." Legitimate reasons, all. But, seriously, how hard is it to put up an away message and only talk or respond to those with whom you wish? You can still be "unavailable" while showing your presence, and still talk to whomever you wish. But I think there has to be a cost associated with the benefits.

    And in the end, I really don't care that much. I just like arguing.
  • Lima
    In real life, I have by default "opted in" to a social network. If I wish to avoid someone, by ducking around a corner, not answering a telephone, or crossing the street, then I have that option... that right.

    The only people that support a ban on "invisibility" options, are tantamount to stalkers. Those who want to be able to see and harass others at will, the only alternative for the stalkees, being for them to make themselves disappear forever from the stalkers' lives and visible range.
    *poof*
    To much wailing and gnashing of teeth, I'm sure.

    Sure, if you're invisible, then don't expect to have the benefits that go with visibility, such as initiating conversation, etc.

    But bear in mind that most people want an invisibility option, however limited. We have our reasons. We're not doing you any harm. Deal with it.

    Stalker-people. :P
  • Looks like my notion of a social (networking) contract isn't so incredibly far-fetched. Check out: http://opensocialweb.org/ and note that such web celebrities (cewebrities?) as Robert Scoble and Mike Arrington played a part in drafting this "Social Web Bill of Rights."
  • Sammy
    I'm surprised I haven't heard of a facebook app that tells you when you've been de-friended. The whole discussion of un-friending or whatever I'm supposed to call it may be a discussion for another day ... though it would be relevant to this blog as one of those interesting changes of state.
  • K
    Telephone: a primitive way of social networking.

    I always have the chance *not* to pick the phone up when it rings.

    Still not convinced about the "obligations" of a social network, other than mere politeness.
  • @Adam: Another great point. But if we are going to take the comparison with the real world that literally, I think you actually prove my point further.

    Choosing not to go out at all = choosing not be online at all (you can't see your friends, they can't see you).

    Sitting at the Union Café trying to read and not wanting to be bothered = Being online but putting up an away message or red light (your friends can see you and you can see them, but there is an indication not to disturb, though disturbing is possible)

    So, following that logic... wouldn't being "invisible" be the equivalent of spying or stalking your friends? Knowing where they are and what they're doing, but not vice-versa? Maybe that's not the right comparison?

    I think you are absolutely right that "more degrees of sociability" are needed in social applications, including IM. I'm a big proponent of detailed, granular privacy controls à la Facebook, as well as opt-in over opt-out features. I would definitely be in favor of some kind of private chat feature that temporarily renders someone invisible.

    And actually, the more I think about it, the more I'm OK with an invisibility feature, because I think most people will probably use it in the right way. But I still think it lends itself to abuse, and I think it can be better implemented somehow, though I don't have that many bright ideas.
  • Adam
    Back to Jarred's original argument: Opting to the "invisible" or virtual voyeur mode in IM land violates the "social" nature of the "social networking" experience.

    There's a problem here with the generalization because in "real" physical social interaction, you currently have lots more choice around how social you want to be as compared to the land of "virtual" social networking experiences. In the real world, you can choose when and where you want to "go out," which friends you want to go out with (which CAN be tricky), and what you where - in other words, you can choose how visible you want to be to other certain people at a certain time. Online though, in IM land, you're virtually always available to your primary, secondary and even tertiary friends. It's like every time you step outside your house, your in the middle of the college union wearing a big bright sign that says "HEY EVERYBODY!"

    Obviously there are some social clues you can send in IM-land, like the "Red" I'm busy sign, which others can acknowledge or ignore, just as they may acknowledge or ignore the look on your face that says "I'm busy" as you are try to read at a table at the Union before class.

    The bottom line is that I think that the more degrees of sociability that Google and others allow on the web, the better. And just like in real life, the more experienced we get with being social online, the better we will be able to pick up on the virtual "social cues and clues" like - the color signals, the long spaces of time between responses, the curt responses, etc., without having to be "rude" and tell people.
  • @Joel: Good question. I have a feeling that invisibility was a frequently requested feature, but I also doubt that Google's decision to implement it was based solely on overwhelming demand.
  • @Jarred: this is half-serious, half-joking, but do gchat users really know what they want? Do we think Google implemented it unilaterally, or because of feedback -- and if it is the latter, how do they measure that? I live and die by what Google allows me to have and to hold, so who knows.
  • And I guess one must ask the question: are feelings more hurt if someone jumps online (even with an away message) and has a private conversation and then logs off, ignoring others IMs... or if they were invisible the whole time.

    Is it better to hide oneself to protect feelings, or to be honest about one's online status and simply give them the hard truth: "I'm not responding to you right now because I don't want to talk to you."

    I opt for the latter, but I admit it's a tough call.
  • @Rachel: That's not crazy at all, and a good point. And obviously enough people wanted it that Google found it necessary to implemented it. So if it's what users want, let them have it I suppose.

    I personally wish it weren't so, because I think it can be abused and generally goes against the spirit of the medium. Hopefully users can be counted on to use it responsibly, for the most part.

    I should probably have disclosed in the post that my real aversion to invisibility comes from a personal experience where my feelings were hurt by someone using this feature. I still think the philosophical points I made are mostly valid, though obviously the practical fallout from the implementation of invisibility will be minimal.

    I definitely agree with your gripe about chat in Gmail. I would like to see Google automatically have you signed off of chat every time you log on to Gmail, or at least to have that option. I know if you have logged off before you closed the last time, it will start you up logged off... but I think there should be an option to always load signed off.
  • I'm using it right now. *cackles maniacally*

    But seriously--the purpose of all this technology is to make life easier, and if people would rather lurk than having to have a conversation...I say let them. People who choose to be invisible do suffer from it. They don't benefit from knowing that people want to talk to them. Yeah, they've got all the control, but none of the intimacy offered by the chat medium. Does that sound crazy?

    I'll definitely use it from time to time--for example, when I just want to check my damn email without getting sucked into a conversation. If you can argue for the problems inherent to having an invisibility feature on gmail, I'd argue that integrating email with chat to be a ridiculously distracting design decision. I like it, but it does prove to be a problem when I have to grant enough polite conversation before telling someone that I have to run...
  • @Eric: Haha, I get the message. Then again, you've just made another point. You do have the option to opt out of all my shared items! But unfortunately you can't filter them! You're in or you're out, I suppose.
  • Eric
    Jarred, I think your argument is fundamentally correct. If one choses to use the service they are theoretically in it for all of its uses, good or bad. With that being said, I'll very quickly switch support in favor of online invisibility if it allows me the opportunity to opt-out of Obama fundraising emails and Obama-ganda shared items on G-Reader. Now that would be sweet!
  • @Taylor: I definitely agree that, taken by itself, invisibility can bring positive additions to the IM experience if implemented correctly. The desire to chat privately without being disturbed is a great example. I should have made that more clear.

    But first my personal response: I personally don't buy the "I don't want to be interrupted while I chat with one person" argument. How much are you really "interrupted" if someone IMs you when you're talking to someone else? Can't one just minimize the window? It's no faux pas if you have an away message up or are red-lighted on Gchat. And when was the last time you had an IM conversation where you weren't simultaneously checking email, glancing at the NYT webpage, changing your iTunes selection, etc.? Isn't that just as "distracting"? I would argue that one of the benefits of instant messaging is that it is synchronous enough to allow a dialogue that feels more intimate than email, but asynchronous to allow for distraction and multi-tasking.

    So while I don't personally buy the argument, in general I would have no problem with those who temporarily render themselves invisible in order to pursue a private uninterrupted conversation. I think users have that right. I would be all for a "private chat" status that engages when you want to have such a conversation, making you (and your conversation partner?) invisible, and then disengages when the conversation is over.

    What I'm really arguing against are those who choose to be invisible on a prolonged basis -- I'm talking hours or even days -- just so they can see but not be seen. They see this feature as a way to exempt themselves from the implicit nature of the social network - the requisite cost (showing your online presence) that must be given up in exchange for the benefit (seeing and engaging with others online).

    [Unrelated sidenote: I am also aware that someone could just as easily create a new screenname and then add my screenname to their buddy list and monitor me "invisibly" from there. I have a problem with that, too. I think that any social tool, including IM, should have an proactive access request feature. I must approve your addition of me to your buddy list; I have to accept your friend request. That's how Skype works, and I think it is both the safest and most respectful of user rights and privacy.]

    I don't think invisibility poses a mortal threat to IM, and I'm not exactly surprised Google implemented the feature. But I am disappointed, and I think the implementation of invisibility is wrong across the board. I think there is a better way to do it that protects and reinforces the social nature of these applications.
  • So I think invisibility is useful in a situation that you, Jarred, claim I should just learn to deal with:

    I get on Gchat, iChat, whatever, hoping to have a conversation with one specific person. Maybe I'm really busy or just want to privately chat with that person. Unless I want to block my entire friend/buddy list, and unblock them later (cumbersome), I'm open to intrusions from anyone who (not knowing better) wants to interrupt my conversation.

    the red status on Gchat would solve this problem but, as Joel points out, that's not the culture...at least with our friends.

    Now, "tough" works on a philosophical or principled level...but there's no reason Google needs to say "tough" to their customer. Your philosophical disagreements aside, if invisibility improves my user experience then of course Google will step in. They're not worried about the broader user experience changing because of my next point:

    In terms of cost, I think your assessment is wrong. Because if invisibility becomes my default (instead of a red status), and everyone joins me in trying to see without being seen (in your words, selecting not to take on the costs of social interaction) we all lose and we're back to just plain email. (chat is dead. long live chat. you get the point)...
  • hmmm, guilty (of keeping my status red as a default).
  • Jarred is right - there is already an "invisibility" option with the "block" function. I also always thought that the Red "Do Not Disturb"-esque status indicator was supposed to display to your friends the equivalent of, "no frivolous conversations, please," but it seems that user habit has trumped design - about 1/2 of my gchat contacts keep this status up at all times.
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