Comments on: Markets for Clean Energy…At Added Costs to Willing Consumers? http://tropophilia.com/2007/12/14/markets-for-more-expensive-clean-energy/ the love of change Fri, 10 Sep 2010 12:09:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: max191 http://tropophilia.com/2007/12/14/markets-for-more-expensive-clean-energy/#comment-2189 max191 Sun, 04 Oct 2009 15:35:00 +0000 http://tropophilia.com/?p=20#comment-2189 I entered your blog from google search. You really have done a good effort. Thanks for the wonderful blog.<br>regards<br><a rel="dofollow" href="http://www.charcoalgrillsite.com" rel="nofollow">charcoal grill</a> I entered your blog from google search. You really have done a good effort. Thanks for the wonderful blog.
regards
charcoal grill

]]> By: Happy Martin Luther King, Jr. Day « Tropophilia http://tropophilia.com/2007/12/14/markets-for-more-expensive-clean-energy/#comment-12 Happy Martin Luther King, Jr. Day « Tropophilia Tue, 22 Jan 2008 05:01:24 +0000 http://tropophilia.com/?p=20#comment-12 [...] Markets for Clean Energy…At Added Costs to Willing Consumers?  - Taylor ponders the intersection of clean energy markets and consumer behavior. [...] [...] Markets for Clean Energy…At Added Costs to Willing Consumers?  – Taylor ponders the intersection of clean energy markets and consumer behavior. [...]

]]> By: Taylor http://tropophilia.com/2007/12/14/markets-for-more-expensive-clean-energy/#comment-11 Taylor Mon, 07 Jan 2008 05:13:31 +0000 http://tropophilia.com/?p=20#comment-11 Bruce-- Thanks for commenting! We certainly agree, and you point out a piece of the survey that I intended to mention but failed to: the survey was only taken of individuals in developed countries. In other words, those with the greatest likelihood of being able to sacrifice for cleaner energy AND those with, statistically, the highest education to understand their consumption in environmental terms and the promise of clean energy. I think that makes the survey results you further describe even more troubling: if we hope to one day see India, China, and other growing super powers (and consumers) of the world adopt cleaner energy sources, we have a long way to go setting an example. You're exactly right: consumer sacrifice is not the solution. Bruce– Thanks for commenting! We certainly agree, and you point out a piece of the survey that I intended to mention but failed to: the survey was only taken of individuals in developed countries. In other words, those with the greatest likelihood of being able to sacrifice for cleaner energy AND those with, statistically, the highest education to understand their consumption in environmental terms and the promise of clean energy. I think that makes the survey results you further describe even more troubling: if we hope to one day see India, China, and other growing super powers (and consumers) of the world adopt cleaner energy sources, we have a long way to go setting an example. You’re exactly right: consumer sacrifice is not the solution.

]]> By: Taylor http://tropophilia.com/2007/12/14/markets-for-more-expensive-clean-energy/#comment-2550 Taylor Mon, 07 Jan 2008 05:13:00 +0000 http://tropophilia.com/?p=20#comment-2550 Bruce-- Thanks for commenting! We certainly agree, and you point out a piece of the survey that I intended to mention but failed to: the survey was only taken of individuals in developed countries. In other words, those with the greatest likelihood of being able to sacrifice for cleaner energy AND those with, statistically, the highest education to understand their consumption in environmental terms and the promise of clean energy. I think that makes the survey results you further describe even more troubling: if we hope to one day see India, China, and other growing super powers (and consumers) of the world adopt cleaner energy sources, we have a long way to go setting an example. You're exactly right: consumer sacrifice is not the solution. Bruce– Thanks for commenting! We certainly agree, and you point out a piece of the survey that I intended to mention but failed to: the survey was only taken of individuals in developed countries. In other words, those with the greatest likelihood of being able to sacrifice for cleaner energy AND those with, statistically, the highest education to understand their consumption in environmental terms and the promise of clean energy. I think that makes the survey results you further describe even more troubling: if we hope to one day see India, China, and other growing super powers (and consumers) of the world adopt cleaner energy sources, we have a long way to go setting an example. You’re exactly right: consumer sacrifice is not the solution.

]]> By: Bruce http://tropophilia.com/2007/12/14/markets-for-more-expensive-clean-energy/#comment-10 Bruce Mon, 07 Jan 2008 05:06:32 +0000 http://tropophilia.com/?p=20#comment-10 Hey! Great to hear about the blog, and I’m excited to read everything! I’m definitely intrigued by this IBM survey – I think that it would be incredible if people chose against their economic self-interest to be responsible citizens. After examining other results in the survey, though, I am a little more dismayed. 65% of consumers surveyed would sacrifice cost for cleanliness, but over half of those (44% of the total number surveyed) would accept only a 5 percent increase in rates and no more. Although 71% of customers said that environmental impact was important when selecting power sources, many more (87%) said that cost-effectiveness was important as well. Finally, it is easier to care about the environment on a survey than it is to change one’s energy consumption plan. Out of those that knew that their power provider offered renewable energy (31% of those responding), 73% did not purchase that form of energy. I think the data are interesting because they show that there is a great deal of environmental awareness in developed countries. Translating that awareness into change, unfortunately, will require more than being a good citizen. Consumer sacrifice is not the solution; the data show, in fact, that most do not sacrifice cost for their environment. Incentives, through government or otherwise, are the most promising steps toward a solution. The original source data can be found here: 2007 IBM Energy and Utilities Global Residential/Small Business Consumer Survey Selected Results. http://www-935.ibm.com/services/us/gbs/bus/pdf/2007_ibv_consumer_survey_results_v1_1212a.pdf Hey! Great to hear about the blog, and I’m excited to read everything!

I’m definitely intrigued by this IBM survey – I think that it would be incredible if people chose against their economic self-interest to be responsible citizens. After examining other results in the survey, though, I am a little more dismayed. 65% of consumers surveyed would sacrifice cost for cleanliness, but over half of those (44% of the total number surveyed) would accept only a 5 percent increase in rates and no more. Although 71% of customers said that environmental impact was important when selecting power sources, many more (87%) said that cost-effectiveness was important as well. Finally, it is easier to care about the environment on a survey than it is to change one’s energy consumption plan. Out of those that knew that their power provider offered renewable energy (31% of those responding), 73% did not purchase that form of energy.

I think the data are interesting because they show that there is a great deal of environmental awareness in developed countries. Translating that awareness into change, unfortunately, will require more than being a good citizen. Consumer sacrifice is not the solution; the data show, in fact, that most do not sacrifice cost for their environment. Incentives, through government or otherwise, are the most promising steps toward a solution.

The original source data can be found here:
2007 IBM Energy and Utilities Global Residential/Small Business Consumer Survey Selected Results.
http://www-935.ibm.com/services/us/gbs/bus/pdf/2007_ibv_consumer_survey_results_v1_1212a.pdf

]]> By: Bruce http://tropophilia.com/2007/12/14/markets-for-more-expensive-clean-energy/#comment-2549 Bruce Mon, 07 Jan 2008 05:06:00 +0000 http://tropophilia.com/?p=20#comment-2549 Hey! Great to hear about the blog, and I’m excited to read everything! I’m definitely intrigued by this IBM survey – I think that it would be incredible if people chose against their economic self-interest to be responsible citizens. After examining other results in the survey, though, I am a little more dismayed. 65% of consumers surveyed would sacrifice cost for cleanliness, but over half of those (44% of the total number surveyed) would accept only a 5 percent increase in rates and no more. Although 71% of customers said that environmental impact was important when selecting power sources, many more (87%) said that cost-effectiveness was important as well. Finally, it is easier to care about the environment on a survey than it is to change one’s energy consumption plan. Out of those that knew that their power provider offered renewable energy (31% of those responding), 73% did not purchase that form of energy. I think the data are interesting because they show that there is a great deal of environmental awareness in developed countries. Translating that awareness into change, unfortunately, will require more than being a good citizen. Consumer sacrifice is not the solution; the data show, in fact, that most do not sacrifice cost for their environment. Incentives, through government or otherwise, are the most promising steps toward a solution. The original source data can be found here: 2007 IBM Energy and Utilities Global Residential/Small Business Consumer Survey Selected Results. http://www-935.ibm.com/services/us/gbs/bus/pdf/2007_ibv_consumer_survey_results_v1_1212a.pdf Hey! Great to hear about the blog, and I’m excited to read everything!

I’m definitely intrigued by this IBM survey – I think that it would be incredible if people chose against their economic self-interest to be responsible citizens. After examining other results in the survey, though, I am a little more dismayed. 65% of consumers surveyed would sacrifice cost for cleanliness, but over half of those (44% of the total number surveyed) would accept only a 5 percent increase in rates and no more. Although 71% of customers said that environmental impact was important when selecting power sources, many more (87%) said that cost-effectiveness was important as well. Finally, it is easier to care about the environment on a survey than it is to change one’s energy consumption plan. Out of those that knew that their power provider offered renewable energy (31% of those responding), 73% did not purchase that form of energy.

I think the data are interesting because they show that there is a great deal of environmental awareness in developed countries. Translating that awareness into change, unfortunately, will require more than being a good citizen. Consumer sacrifice is not the solution; the data show, in fact, that most do not sacrifice cost for their environment. Incentives, through government or otherwise, are the most promising steps toward a solution.

The original source data can be found here:
2007 IBM Energy and Utilities Global Residential/Small Business Consumer Survey Selected Results.
http://www-935.ibm.com/services/us/gbs/bus/pdf/2007_ibv_consumer_survey_results_v1_1212a.pdf

]]>